Turn up the promotional heat, all while staying cool with this handy promoter! This cooling towel is made of 50% nylon/50% polyester and is soft, breathable, lightweight and latex-free. When wet, the towel cools for up to 2 hours; when dry, it absorbs sweat. To activate, simply soak in water, ring out the excess, then snap to activate (to re-activate, re-soak and snap). Perfect for sporting events, intense workouts or staying cool during a hot day! It's available in multiple color options and your logo or company name will look great once it's imprinted! Hand wash only. View hang tag instructions.